About Us


The journey to ‘PURE GOLD’ began with a thought to transform one of the precious element.

Pure Gold is a child of two sisters, Nikita and Dimple, who believed in the craft of jewellery designing and manufacturing. Their passion for art gave birth to Pure Gold.


Pure Gold was started with the hope to create magical jewels that will be passed down to the generations. The art of jewellery-making is not merely a business, it is a passion. Every piece of jewellery signifies something that is beyond our rumination. Surely, jewellery enhances one’s beauty, but the symbolization is much greater than just beauty. It is a form of art for self and creative expression.

The Makers

Dimple Shah And Nikita Shah

Dimple shah the face of pure gold. her vision is to give her customers the best in terms of quality, design and experience.
Nikita Shah looks after the manufacturing and ensures every piece is given attention to detail.
It is the hard work of a team of pure gold for what we are today.

The Process

The first step of creating this unique jewellery is to define the structure with gold strips.

Followed by the engraving of the outer surface with the planned designs and patterns.

The engraved patterns on the gold surface are then filled with various natural colours.

The last step is setting precious, rare stones such as diamonds or Kundan into the piece.

E-mail: puregoldboutique@gmail.com

Contact: +91-9929904000 +91-9322311984